At Sisterly Tribe, we’re building a global Scandinavian wellness lifestyle brand inspired by movement, modern femininity and elevated everyday essentials.
As a fast-growing brand featured in Vogue Scandinavia, Forbes, SheerLuxe, Grazia and InStyle, we’re always looking for ambitious, creative and driven people who want to grow together with us.
Based in Gothenburg, Sweden, our team works across brand, design, product, marketing, content and community as we continue expanding internationally.
If you’re passionate about fashion, wellness, creativity, branding, social media, design or building modern consumer brands, we’d love to hear from you.
Don’t see a role that feels like the perfect fit right now? Feel free to reach out anyway at hello@sisterlytribe.com
OPEN POSITIONS:
Social & Content Lead
Location: Gothenburg, Sweden
Employment Type: Full-Time
Sisterly Tribe is a fast-growing Scandinavian activewear and lifestyle brand, featured in Vogue Scandinavia, Forbes, SheerLuxe, Grazia and InStyle, with customers globally and selected retail partners including Selfridges and Ounass.
Inspired by Scandinavian minimalism, movement and modern wellness, we create elevated pieces designed to move with women through every part of their day.
We’re now looking for a highly driven and creative Social & Content Lead to join our team in Gothenburg, Sweden.
This is a highly hands-on role for someone who loves social media, storytelling, aesthetics and digital culture, and understands how consistency, community and content build brands over time.
You’ll be part of a small, ambitious team, helping shape how Sisterly Tribe shows up globally across social media, campaigns, launches and brand moments.
With international expansion underway, including the recent launch of US operations, this is an exciting opportunity to join a brand entering its next growth phase.
WHAT YOU WILL DO
- Own and execute Sisterly Tribe’s organic social presence across Instagram, TikTok, Pinterest and emerging platforms
- Plan, shoot and edit short-form, video-first content for both organic and paid social
- Develop content concepts around campaigns, launches, events and community moments
- Create content with both organic engagement and paid performance in mind
- Capture content in-office, at shoots, events and activations
- Collaborate with creators, freelancers and external creative partners to help scale content production while maintaining the Sisterly Tribe aesthetic and visual identity
- Manage posting, scheduling and community engagement across channels
- Create moodboards, shot lists and proactive content ideas
- Work closely with founder and performance marketing to create content that feels both elevated and commercially effective
- Stay on top of platform behaviour, creators, trends and cultural shifts within fashion, wellness and lifestyle
- Support launches, PR moments, pop-ups and brand experiences
WHO YOU ARE
- You have a strong instinct for what feels elevated, brand-right and culturally relevant across both in-house and creator-led content
- Deeply interested in social media, digital culture, fashion, wellness and aesthetics
- Highly hands-on and genuinely excited by creating content
- Comfortable filming, editing, posting and testing ideas quickly
- Someone who naturally spots trends, creators and content opportunities before others do
- Senior enough to own decisions, but not too precious to do the work yourself
- Fast-moving, proactive and highly organised
- Comfortable balancing creativity with commercial thinking
- Someone who understands that consistency is what builds a brand over time
- Excited by the idea of helping build a fast-growing global brand within a small entrepreneurial team
QUALIFICATIONS
- 3–5+ years experience within social media, content creation, marketing or similar roles within fashion, wellness, lifestyle or culture-led brands
- Strong experience creating short-form social video content
- Strong understanding of TikTok, Instagram and social-first storytelling
- A strong visual eye and understanding of elevated brand aesthetics
- Experience with editing tools such as CapCut, Canva or similar
- Understanding of what performs organically vs within paid social
- Fluent in English, both written and spoken
WHY JOIN SISTERLY TRIBE
- Be part of a fast-growing Scandinavian wellness brand with global ambitions
- Work closely with founder and play an important role in the company’s next growth phase
- Help shape and grow a globally recognized lifestyle brand featured in leading international publications
- Join a creative, ambitious and entrepreneurial team
- Have real ownership, responsibility and impact from day one
PRACTICAL INFORMATION
- Full-time position
- Six-month trial period
- Based at our office in Gothenburg, Sweden
HOW TO APPLY
Send your CV, portfolio/examples of content work and a short introduction to kristin.hars@sisterlytribe.com
Subject line: Social & Content Lead
We review applications continuously, so we encourage you to apply as soon as possible.
